digital marketing strategy in a digital age
The impact of computing, the Internet, increasingly advanced web technologies and more powerfully capable software has transformed the landscape of marketing over the past two decades. The role of marketing in a business has needed to adapt purposely to maintain any competitive advantage in an environment where access to technology reduces barriers to entry and creates new opportunity for corporate and small business alike.
Consumers are increasingly dependent on technology to make more knowledgeable and better informed decisions. Marketing strategies in a digital age must look to provide fast and easy access to information for the right consumer groups. Digital marketing must help individuals gain interest in a product or service and proceed towards the point of sale.
digital marketing communications
In a digital age where technology has opened up the communications channels to vast numbers of people through the use of email, social media, video and multimedia, it is the responsibility of an effective digital marketing strategy to maximise these channels for optimum positive brand exposure and sales opportunity capture.
Depending on target audience, (for instance whether a business or consumer market, industries and sectors and so on) a digital marketing strategy will make use of search engines such as Google and Bing, effective use of blogging and content marketing, great email marketing software such as Mailchimp and Campaign Monitor, social media communications across platforms such as LinkedIn, Facebook, Instagram and Twitter, as well as any local digital advertising and marketing opportunities.
A modern consumer can literally be hit with thousands of advertising opportunities every day. Marketing strategies in a digital age need to provide a personalised touch with a clearly defined message that caters for recipient requirements. If marketing strategies are personal to target audiences, messages are received with better reception.
purpose to a digital marketing strategy
This may seem obvious at first, but each business should have clarity as to what the purpose of its digital marketing strategy is. A successful digital marketing strategy will drive new website traffic, audiences and potential customers to a business but it must also be clear what visitors should do when they get to your website.
A website can offer many opportunities for visitors, such as; read more, download free guide, quick enquiry, make a sale, request a demo, book an appointment, call back and so on. An effective digital marketing strategy will make sure to guide audiences to actions that support business objectives.
a balanced approach to marketing in a digital age
For a progressive, long-term and sustainable growth plan, a digital marketing strategy should apply a steady balance between natural growth marketing opportunities as well as direct and more driven call to action marketing. Digital marketing can be expensive if not done correctly and budgets are wasted on irrelevant target audiences. However, digital marketing can be an extremely cost effective tool if planned appropriately and targeted at the correct audience with a purposeful and personalised communications message that provides value to the potential customer.
simple tips for marketing strategies in a digital age
Here are some simple tips for understanding the basics of marketing strategies in a digital age.
marketing tip no 1
Keep your customer journey quick, simple, easy and seamless. Make the most of digital marketing technology to create personalised user experiences, automated workflows and an enhanced customer service.
marketing tip no 2
Provide value to your customers. A good digital marketing strategy will present a product or service well and will also provide the audience with additional value that adds further care, thought, service, support and integrity.
marketing tip no 3
Ensure there is great synergy between sales and marketing. The value of a good working relationship between sales and marketing cannot be understated. Read more about the benefits of sales and marketing working well together here.
marketing tip no 4
Make the most of multimedia, audio and visual, where appropriate. Aesthetically pleasing marketing literature is important to maintain and capture an audience in a competitive market. Make intelligent use of images, photos, videos, and audio clips to highlight benefits and features of products and services.
marketing tip no 5
Engagement is key. A good digital marketing strategy ensures that a business has a good visual online presence and a clearly defined purpose to engage with its audience. A digital marketing strategy creates interest, intrigue, connection and engagement.
benefits of a good digital marketing strategy
The fundamental benefits of a good digital marketing strategy is to increase brand awareness, drive website traffic, create interested audiences, educate potential customers and help convert leads to sales. Digital marketing provides the opportunity to gather real-time valuable feedback from prospects and customers. A business can find out vital information about what works well and more importantly what is not working well about particular product or service offerings.
If managed correctly digital marketing can provide effective value for money tools that reach large numbers of people in a faster and more convenient manner than traditional marketing. digital marketing can generate good return on investment and when used correctly in harmony with sales, it can produce powerful residual rewards time and again after initial implementation.
more information about digital marketing
For UK business owners looking for help to develop a digital marketing strategy please read more about that marketing company or get in contact today.